I design AI products that respect the people using them.
Two years inside a logistics startup, designing an AI agent system end-to-end across email, WhatsApp, and voice. For a national 3PL with 27 dispatchers across 6 US regions. Now looking for the next senior product design role at a company that takes its audience seriously.
Bhosale
I joined a small AI logistics startup in late 2024. By the time I left, the AI agent system was running across email, WhatsApp, and voice.
I joined Debales as the team was scaling its first major 3PL relationship. The client was a national logistics operator with 27 dispatchers across 6 US regions, running a delivery operation on email, phone calls, and improvised process. The brief was simple. The work was not.
I started with email. Designed the AI Inbox UI for regional managers and the trust ladder that took the AI from drafting replies in Outlook to sending them autonomously. The audience-separation pattern (managers monitoring through one surface, agents working through Outlook) became the foundation for every channel that came after.
In early 2026 I extended the system to WhatsApp for ETA threads. v1 launched with 0% driver replies. The fix wasn't a redesign. It was format, data, and training, all three at once. That was the moment I learned adoption is rarely a UI problem.
March 2026 brought the Voice AI Agent. Screening only, by design. April 2026 added a softphone for human dispatchers, the last update I shipped before leaving end of April. Phase 3 (resolution) was scoped but not mine to build. I'm now looking for the next senior PD role at a company that takes its audience seriously.
Start with the case study. Then dive in.
The AI Agent System · email, WhatsApp, and voice for a national 3PL.
"The bottleneck isn't reply speed. It's that the customer's question can't be answered from inside the inbox."
End-to-end design across three channels for a national 3PL with 27 dispatchers across 6 US regions. The umbrella story across all five deep dives. The reframe, the four foundational decisions, the three-channel arc, the six strategic lessons, and the honest scope boundary. Start here.
Read the case study →email · WhatsApp · voice
1 client
screen + transfer
4 published · 1 in progress
"The AI screens. The human resolves. The handoff is the design."
"How 0% became 25% when we pulled three levers, not one."
"Two surfaces, one system, and a deliberate choice about who sees what."
"What started as a feature became the right architecture by the time it shipped."
Coming soon. The honest gap in the case study.
Six principles, none of them slogans.
If the work resonates, reach out.
Senior PD roles, conversations about AI product design, or anything that connects to the work above.
I respond to direct outreach, not recruiter cycles. If you've read the deep dives and something resonated, that's the strongest signal I can ask for. I'm based in NCR, India and open to remote.